Parliament of RSA Social Media Strategy - Socly
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Parliament of RSA Social Media Strategy

Category

About This Project

Brief

Identify channels that Parliament  of RSA can use to engage with the South African audience

Goal

Increase engagement between Parliament of RSA and South African citizens

Outcome

We identified social media platforms that RSA could reach out to South African citizens, then developed a digital content strategy, online advertising targeting strategy and processes that Parliament of RSA can  use to create, publish and increase the reach of their content. This resulted to a a 400% growth on RSA Parliaments social media presence to a +800% engagement on content published (through comment sections and inboxes of course).